We built our news release analytics for the Communications and Marketing pros who are tired of being “sold” on numbers that don’t survive a single follow-up question.

Traditional newswires love a particular magic trick: inflate a giant “potential audience” figure, sometimes in the tens or hundreds of millions, and hope nobody notices it or thinks to ask, “really”?

We’re not here for that. We’re here for signal: what your release actually did in the world.

A Straightforward Engagement Funnel
With Reportable, you see a trail you can follow, measure, and improve—down to where traffic came from (news stories, social sharing, reposts, browser discovery, or AI search results).

Efficiency that’s actually useful
Performance isn’t a vibe—it’s a budget line. Reportable breaks down what each meaningful step costs so you can compare releases, channels, and distribution choices without guesswork.

Engagement connected to action
If you’re using a Reportable microsite, you can see what happens after someone lands there—like microsite views and link clicks—plus which links pulled real interest.

Bottom line
We don’t try to convince you that vanity metrics matter. We give you the data that does—clear, practical, and built for professionals who need to make decisions, not decorate slides.

Pro Tip
We don’t try to convince you that vanity metrics matter. We give you the data that does—clear, practical, and built for professionals who need to make decisions, not decorate slides.