May 7th, 2026 From Press Release to AI Answer: A New PR Reality Karen Reynolds, Head of Business Development A simple question— “Are there any public relations awards events in Boston?”— now does more than return a list of events. The result is revealing and instructive for communications and marketing professionals: AI tools like ChatGPT […]
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May 6th, 2026 The Strategy Newswires Tried to Kill Me (And Why It Matters More Today) Karen Reynolds, Head of Business Development I built my career working at the major newswires. The pricing model was simple: charge by the word. Roughly $1,000 for the first 400 words plus about $150 for every additional 100 words—or
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May 14th, 2026 Publishing is Only the Beginning: How to Amplify and Measure a News Release After It’s Published Most teams treat publishing a news release as the finish line. In reality, it’s the beginning of the distribution cycle. The first 24–72 hours after launch often determine whether a release quietly exists online or becomes
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