Bye-Bye Vanity Metrics Real News Release Analytics for People Who Actually Need Answers We built our news release analytics for the Communications and Marketing pros who are tired of being “sold” on numbers that don’t survive a single follow-up question. Traditional...
Number 1 — Your news needs to be Reportable.First; decide if your news is newsworthy. You have something to announce. if and only if you can answer yes to all three of the following: Will you announce something that’s never been made public anywhere? Will audiences...
