August 12th, 2026
Should I Publish...or Should I Wait?
Karen Reynolds, Head of Business Development
“Should I stay or should I go?” was the binary choice of the ’80s.
Today’s communicators face a different question:
Should I publish... or should I wait?
Every week, communications teams sit on news because they aren’t sure it’s “big enough” for a press release. Maybe it will become a blog post. Maybe it gets buried in LinkedIn. Maybe it never gets published at all.
The decision used to feel simple. Press releases were reserved for major corporate announcements. Blog posts handled everything else.
Not anymore.
Today, every piece of content contributes to your organization’s digital authority. Journalists discover stories in company newsrooms. Search engines index structured content. AI assistants increasingly cite press releases and other authoritative sources when answering questions.
Publishing isn’t just about reaching today’s audience anymore—it’s about becoming a trusted source for tomorrow’s search.
That changes the equation.
A recent conversation on our own team proved the point.
We had completed three meaningful enhancements to the Reportable platform.
My first reaction?
Press Release.
The updates strengthened our product, gave customers new capabilities, and created another opportunity to build authority around our platform.
Tom saw it differently.
His perspective was that press releases should remain reserved for your biggest moments. Publish too many announcements that don’t clear a high bar, and you risk training your audience to ignore the ones that truly matter.
Same news.
Two experienced communicators.
Two completely different instincts.
And here’s the funny part:
We build software for publishing news releases.
If we still debate where the line is, chances are your team does too.
The reality is there isn’t a universal rule.
The better question isn’t:
“Is this a press release or a blog post?”
It’s:
“What will do the most to strengthen our digital authority?”
Sometimes that’s a press release.
Sometimes it’s a blog post.
Sometimes it’s both.
The important thing is recognizing that every publication sends signals—to journalists, search engines, AI platforms, customers, and prospects—about your expertise, relevance, and credibility.
At Reportable, we believe everything you publish should increase your organization’s digital authority.
So we created a quick quiz to see how your instincts compare.
Take the Reportable Publishing Challenge
Would you publish this as a press release, a blog post, both—or neither?
Take the quiz and see how your decisions stack up.
