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Bye-Bye Vanity Metrics

We built our news release analytics for the Communications and Marketing pros who are tired of being “sold” on numbers that don’t survive a single follow-up question. Traditional newswires love a particular magic trick: inflate a giant “potential audience” figure,...

The Future of Press Releases: How AI is Changing the Game

Press releases have long been a cornerstone of public relations, enabling businesses to communicate news and information to journalists, bloggers, and the public. However, as the media landscape continues to evolve, the traditional press release is no longer...

How AI is Changing the Game

Mapping Development Stage Biotech and Life Sciences News

There are virtually no similarities you can glean between two development stage biotech or life sciences companies without delving into their founders, their mission, their pipelines, their funding, and the list goes on.  But there is one similarity that...