From Press Release to AI Answer: A New PR Reality
From Press Release to AI Answer: A New PR Reality Karen Reynolds, Head of Business Development A simple question— “Are there any public relations awards events in Boston?”— now does more than return a list of events. The result is revealing and instructive for...
The Strategy Newswires Tried to Kill (And Why It Matters More Today)
The Strategy Newswires Tried to Kill (And Why It Matters More Today) Karen Reynolds, Head of Business Development I built my career working at the major newswires. The pricing model was simple: charge by the word. Roughly $1,000 for the first 400 words plus about $150...Bye-Bye Vanity Metrics
Bye-Bye Vanity Metrics Real News Release Analytics for People Who Actually Need Answers We built our news release analytics for the Communications and Marketing pros who are tired of being “sold” on numbers that don’t survive a single follow-up question. Traditional...