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Shortly after Lifordi Immunotherapeutics issued its Reportable News Release, something interesting happened.
The release started showing up as a cited source in AI-generated answers about the company — including results from Microsoft Copilot and ChatGPT.
That is a big deal…..
“Should I stay or should I go?” was the binary choice of the ’80s.
Today’s communicators face a different question:
Should I publish… or should I wait?
Most teams treat publishing a news release as the finish line. In reality, it’s the beginning of the distribution cycle. The first 24–72 hours after launch often determine whether a release quietly exists online or becomes a meaningful driver of visibility,…
A simple question- “Are there any public relations awards events in Boston?”- now does more than return a list of events. The result is revealing and instructive for communications and marketing professionals: AI tools like Chatgpt and Google AI are not just…
MI built my career working at the major newswires. The pricing model was simple: charge by the word. Roughly $1,000 for the first 400 words plus about $150 for every additional 100 words- or even a fraction. That structure shaped behavior in a major way. Companies….
